About Us

Headquartered on the West coast, Jury Impact is a national jury consulting firm—and the first in America to apply marketing and political research principles to the courtroom.

Jury Impact's team of award-winning political consultants, marketing experts, and nationally recognized journalists utilize focus groups, mock trials and other marketing-based research tools to help Fortune 500 companies and many of America's leading law firms turn their cases into compelling stories. Jury Impact's philosophy is that winning at trial is not about arguing facts, it's about telling the right story.

In an industry dominated by attorneys, clinical psychologists and PhDs, Jury Impact provides more "real world" insight into what will persuade a jury than traditional research methodologies. Jury Impact's approach allows laypeople—your target audience—to shape the most compelling litigation message.

Just as ABC tests television pilots or Coca-Cola tests new soda flavors, Jury Impact applies these marketing research principles to the legal profession, to assess risk, identify themes, shape language and develop winning trial strategies.

Since 2004, Jury Impact has interviewed more than 10,000 jurors in 40 states and Washington, D.C., with clients including Wal-Mart, Hospital Corporation of America, AT&T, The Mayo Clinic, Latham & Watkins, Swiss Re and General Electric. All were high-stakes civil trials with exposure in the tens of millions of dollars.

Jury Impact has been featured in the Los Angeles Times, Baltimore Examiner and Jury Impact has been recognized as one of the nation's "most innovative" companies.